House of Rajah Jewelers

House of Rajah Jewelers
www.houseofrajah.com
5332 Raadets Gade #19, St. Thomas
Tel. (340) 776-7770

House of Rajah Jewelers marks more than a half a century as one of the oldest family-owned and operated businesses on St. Thomas. This iconic jewelry boutique has been a cornerstone of downtown Charlotte Amalie, becoming one of the Caribbean’s most trusted names in fine jewelry and timepieces. A 5-Star Winner with TripAdvisor 10 years in a row, House of Rajah remains a top choice for travelers and locals alike.

Founded in 1973 by Victor Chugani, the House of Rajah story is one of resilience, vision and family. Victor’s journey began in 1965, when he and his wife migrated from India and Hong Kong to the U.S., bringing with them a wealth of experience in the duty-free trade. After a brief chapter in Kentucky, they relocated to St. Thomas, where Victor opened the original House of Rajah store on a quiet street — planting the roots of what would become a Caribbean retail landmark.

Today, that legacy lives on through Victor’s son, Gobind (George) Chugani, who worked alongside his father from an early age. George now leads the store with the same passion, personally curating collections from around the world — sourcing exquisite diamonds, vibrant gemstones, and timepieces that blend tradition with trend.

House of Rajah’s legacy is rooted not just in fine jewelry, but in family. George’s wife, Kusum (KC), brings creative direction to their signature line of necklaces and bracelets, combining timeless elegance with modern sophistication. Their children, Ashwin and Alisha, now represent the third generation. Alisha, a luxury jewelry curator in New York City, brings a fresh, global perspective to the brand.

Beyond family, this commitment to excellence is upheld by their loyal team, including longtime managers, Haresh (Harry) and Manish (Mark). The team is instrumental in carrying the family’s vision forward, ensuring every client experience reflects the standards that have defined House of Rajah for five decades.

Whether you’re seeking a special occasion piece or a Caribbean keepsake, House of Rajah offers more than a purchase — it offers an experience. Their philosophy of honesty, value and warm, personalized service has earned them the loyalty of generations.

As they mark 53 years in business, the Chugani family expresses deep gratitude. “We are so thankful to our loyal customers and this incredible community,” says George. “We look forward to continuing this journey together.”

Visit House of Rajah in downtown Charlotte Amalie and discover a boutique where legacy meets luxury, and every visit leaves you with more than just sparkle … It leaves you with a treasured part of the island experience.