ib designs
ib design (say “eye-bee”)
Tel. 773-4322
www.ibdesignsvi.com
On Company Street in historic Christiansted, there’s a place where creativity hums, music drifts through the air and jewelry is crafted not just to be worn, but to be felt.
This is ib designs.
More than a jewelry store, ib designs is a Caribbean-born expression of life, culture and connection. Founded in 1996 by Whealan Massicott and his partner Kris, the brand began with a simple but powerful idea: create something meaningful, by hand, and share it with the world.
What started at local vending spots like Harbor Nights and art shows along the East Coast has grown into a beloved St. Croix institution, still anchored in its original Christiansted location more than two decades later.
At its heart, ib designs is about storytelling.
Each piece of “feel good jewelry” is inspired by the rich tapestry of Caribbean life—its history, its cultures and the spirit of its people. Designs often draw from nature and the environment, reflecting founder Whealan’s deep connection to the natural world and his upbringing in Dominica.
The result is a collection that feels alive — diverse, expressive and deeply personal.
From symbolic collections like Circle of Life, Lotus and Trinity to island-inspired designs like Breadfruit, Elkhorn and West Indian Bangles, each piece carries meaning beyond its form. These aren’t just accessories; they are reflections of life’s journey—markers of growth, connection and celebration.
Craftsmanship is central to everything they do.
Jewelry is carefully created using recycled and responsibly sourced metals, ensuring that beauty and intention go hand in hand. Inside their Christiansted workshop, a growing team of artisans brings each design to life, blending skill, imagination and a shared passion for the craft.
But what truly defines ib designs is its energy.
They call it “feel good jewelry,” and it’s more than a tagline—it’s a philosophy. It’s about celebrating life, embracing every chapter and sharing that joy with others. The brand describes itself as a community of “feel good people,” connected by creativity, positivity and a love for meaningful design.
Step inside the shop and you’ll feel it instantly.
There’s a warmth, a rhythm, a sense that you’re not just browsing — you’re part of something. Whether you discover a piece that speaks to your journey or simply soak in the atmosphere, ib designs offers a uniquely Caribbean experience rooted in authenticity and heart.
Because here, jewelry isn’t just something you wear.
It’s something you carry — with intention, with memory and with a little bit of island soul.